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The BMW Open by American Express is a premier tennis tournament held annually in Munich, Germany. The tournament is part of the ATP World Tour 250 series, which is the lowest tier of professional men’s tennis events. Despite its relatively low status, the BMW Open is a highly respected tournament and attracts some of the best players in the world.
Apr 14 – 24
The BMW Open was first held in 1900, making it one of the oldest tennis tournaments in the world. Originally known as the International Lawn Tennis Championships of Bavaria, the tournament was renamed the BMW Open in 1974 after BMW became the event’s title sponsor.
The tournament takes place on clay courts, which are a popular surface for tennis players in Europe. The event is held at the MTTC Iphitos club, which has been the tournament’s home since its inception. The club is located in the heart of Munich, and its beautiful surroundings make it an ideal venue for a professional tennis tournament.
The BMW Open has a rich history of attracting top players. Some of the greatest tennis players of all time have competed in the event, including Bjorn Borg, Ivan Lendl, Boris Becker, and Roger Federer. The tournament has also been won by several German players, including Michael Stich and Tommy Haas.
One of the unique features of the BMW Open is its strong relationship with American Express. The financial services company has been a sponsor of the event since 1990, and the tournament is officially known as the BMW Open by American Express. American Express’s involvement in the tournament has helped to increase its profile and make it one of the most important tennis events in Germany.
American Express’s sponsorship of the BMW Open goes beyond just putting its name on the tournament. The company has created several programs and initiatives that aim to enhance the overall experience for fans and players alike. One of these initiatives is the American Express Fan Experience, which provides fans with a variety of activities and services to make their visit to the tournament more enjoyable.
The American Express Fan Experience includes a lounge area where fans can relax and enjoy refreshments, as well as a variety of interactive games and activities. American Express also provides special benefits to its card members, such as access to exclusive areas and priority seating.
American Express’s involvement in the BMW Open extends to the players as well. The company sponsors a number of up-and-coming tennis players through its “Next Gen” program. These players receive financial support and mentoring from American Express, which helps them to develop their skills and reach their potential.
The BMW Open by American Express is not just a tennis tournament, but a social event as well. The tournament attracts a diverse crowd, including tennis fans, businesspeople, and celebrities. The tournament’s location in Munich, one of Europe’s most vibrant cities, adds to its appeal and makes it a popular destination for visitors from around the world.
The BMW Open by American Express is a tournament that has a rich history and a bright future. Its unique combination of tradition, innovation, and excitement make it one of the most important tennis events in the world. With American Express’s continued support and involvement, the BMW Open is sure to continue to thrive for many years to come.
