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Variety, one of the most prominent entertainment industry publications, recently announced the promotion of Michelle Fine-Smith to Senior Vice President of Global Consumer Partnerships. In this role, Fine-Smith will be responsible for managing and expanding Variety’s partnerships with major brands, as well as developing new opportunities to connect the publication with audiences worldwide.
28 February 2023
Fine-Smith has been with Variety for over a decade, during which time she has played an integral role in the growth and success of the company. She originally joined the company in 2010 as a Vice President of Sales, and quickly distinguished herself as a skilled and innovative leader. Over the years, she has been instrumental in developing and executing numerous successful campaigns for major brands across a range of industries.
In her new role as Senior Vice President of Global Consumer Partnerships, Fine-Smith will be tasked with continuing to build on Variety’s impressive track record of partnering with major brands to reach new audiences. She will be responsible for identifying and cultivating new partnerships with global companies across a range of industries, including technology, automotive, fashion, and more. Additionally, she will work closely with the editorial team at Variety to identify opportunities to integrate brand partnerships into the publication’s content, ensuring that the partnerships are both effective and relevant to readers.
In a statement announcing the promotion, Variety’s President and Chief Revenue Officer, Debra Birnbaum, praised Fine-Smith’s leadership and strategic vision, noting that she had been instrumental in driving the company’s growth and success in recent years. “Michelle is an exceptional leader who has played an integral role in driving the growth of Variety’s partnerships with major brands,” Birnbaum said. “We are thrilled to promote her to this new role, and we look forward to seeing her continue to innovate and drive results for our company and our partners.”
Fine-Smith, for her part, expressed excitement about the new role and the opportunities it presented. “I am thrilled to take on this new role and continue to build on the incredible partnerships that Variety has established with major brands across the globe,” she said. “Variety has a rich legacy of connecting audiences with the entertainment industry, and I am excited to be a part of the team that is helping to shape the future of this iconic brand.”
The promotion of Fine-Smith to Senior Vice President of Global Consumer Partnerships is just the latest in a series of major developments at Variety. In recent years, the publication has undergone a significant transformation, expanding its coverage beyond Hollywood to encompass the global entertainment industry as a whole. Under the leadership of CEO Michelle Sobrino-Stearns, Variety has invested heavily in digital technology and data analytics, enabling the publication to better understand and connect with its audiences.
In addition to its partnerships with major brands, Variety has also established itself as a leading provider of industry news and analysis, covering everything from film and television to music, theater, and more. The publication’s editorial team is composed of seasoned journalists and industry experts, who are dedicated to providing readers with accurate, insightful, and engaging content.
As Variety continues to evolve and grow, Fine-Smith’s promotion to Senior Vice President of Global Consumer Partnerships will be a critical component of the publication’s ongoing success. Her leadership and expertise will help to ensure that Variety remains at the forefront of innovation and creativity, connecting brands with audiences in new and exciting ways. And with her impressive track record of success, there is no doubt that Fine-Smith will continue to drive results and achieve great things in her new role.
In conclusion, the promotion of Michelle Fine-Smith to Senior Vice President of Global Consumer Partnerships is a testament to her leadership, expertise, and commitment to excellence. Her vision and strategic thinking have been instrumental in driving the growth and success of Variety’s partnerships with major brands, and we have no doubt that she will continue to achieve great things in her new role
